Here's a sweet little Easter egg that came our way via Measurement Matters, Gorkana's weekly "PR and Social Media Cheat Sheet" (it's fabulous: go subscribe to it right now): "Who won the egg hunt on Twitter?" I'm sure there is a sizable fraction of the world who would agree that an ideal use of Twitter is to rank the popularity of tempting-yet-nutritionally-challenged junk food.
As for myself, Cadbury Dairy Milk chocolate will forever and always be the only real chocolate. The rich and distinctive flavor has ruled my entire candy universe ever since I was a mere prep school lad, and Cadbury chocolate was one of the few escapes from a constrained and tasteless tedium. --Bill Paarlberg, Editor