As I’ve said many times, the only thing I want on my tombstone are the words: "She killed AVEs." And if the grandchildren of today’s PR professionals happen to wander past my grave and actually read those words, then it will be partly due to the efforts of three pioneering organizations in the travel and tourism space.
To call my recent experiences with these clients revolutionary is a serious understatement. Over the moon is more appropriate. So I am presenting them with an unprecedented second-time-in-the-month Measurement Maven award. (See the first Maven award, already this month.)