The Measurement Standard: Blog Edition

Video: A Few Measurement Tips From Katie Paine

Here's a video from IABC Calgary, in which Katie Paine provides some measurement tips. (It takes a minute to get to Ms. Paine's advice, and, yes, that background music is a bit much.) --WTP

Katie Paine to Speak On "Measure What Matters" at Business Wire Luncheon

Join Business Wire for free lunch and a discussion with measurement guru Katie Paine. The event is Tuesday, March 5th, 2013, from 11:30 am to 1:30 pm at Deerfield Beach, Florida.

Katie Paine's Dubai Diary: Last Day in Dubai

It's been an amazing fortnight, capped by the SocialEyez/MEPRA workshop this morning. What a turnout. Over 100 people from major corporations, government agencies, PR firms and social agencies showed up to hear the latest on social media measurement standards.  What an incredibly feeling to know that our standards efforts are being taken seriously in so many parts of the world. Read the rest of this final installment of Katie Paine's trip to Dubai, with plenty of photos, at Katie Paine's Measurement blog.

Katie Paine's Recent Speaking Engagements

Katie Delahaye Paine is the Publisher of The Measurement Standard, CEO of KDPaine & Partners, and a very active speaker on public relations measurement and social media measurement. Transcripts and slides from her speaking engagements are posted at Katie Delahaye Paine’s Speech Archives at kdpaine.com. 

So that people can find these speeches more easily, we list the most recent ones here (each is also posted separately):...

Measurement Tools of the Week: Traackr and PostRank

I was recently privileged to be the keynote speaker at the Third Tuesday Measurement Matters conference in Toronto October 18th (#TTMM). I also spoke at Monitoring Social Media in Boston (#SMM10). Both were eye-popping in terms of the number of new tools being discussed.

Among my favorite is Traackr, a tool that uses a complex system of automation supplemented with human analysts to determine who is most influential in your specific market niche or category. (Here's a slide show.) While this is something the humans at KDPaine & Partners have been doing for years, the notion that someone else could make it easier for me is very intriguing.

Another cool tool for you metrics types is PostRank, a way people are now prioritizing their contacts and figuring out who is important and who isn’t. -- Katie Delahaye Paine

Katie Delahaye Paine is CEO of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements.