A big thanks to Jeff Dunn at edudemic for this no-nonsense infographic on the proper way to share online: The Student's Guide to Proper Social Media Etiquette. Click it to see it bigger.
Wow! Kurt Vonnegut, math modeling of human behavior, and excellent advice on how to improve your writing skills: All in the same video. Mr. Vonnegut graphs the world's most famous stories in about 4 minutes. Thanks to Michael at Nonsuch PR Blog for the tip and excellent post "How are you telling your stories?"
As a measurement professional, you understand that "Data is Worthless if You Don't Communicate It." That's the title of Tom Davenport's short and practical post over at Harvard Business Review. A great thing about this post is that it includes a framework for communicating about data analysis (by George Roumeliotis at Intuit):
Expanded version of Don McMillan's 2008 YouTube hit "Life After Death by PowerPoint":
Fuseworks Studios has created an infographic based on Buddy Media's recently published report, “Strategies for Effective Tweeting: A Statistical Review.” The report analyses user-engagement from over 320 Twitter profiles managed by various brands, and makes several recommendations for how best to maximize business use of Twitter.
Caveats: At first glance, both the research and the infographic appear flawed. So if you plan to make use of this information, you'd better investigate where it comes from:
• Note that Buddy Media's definitions of metrics are confusing. As in: "Engagement Rate: a combination of the replies and Retweets in the number of followers." What does that mean?
• Note also that Fuseworks' infographic includes contradictory information. As in: "Tweets with #hashtags experience two times more engagement than Tweets without #hashtags" appears at the same time as does "21% increase in engagement when using one or two hashtags." Interesting.
-- Bill Paarlberg, editor, The Measurement Standard (Thanks to Social Media Insights for the tip.)
How well did social media do at predicting the winners of the 55th Grammy Awards? The infographic to the left (click on it to see it bigger) includes some answers, thanks to Mashable. It shows SM data as of Feb 7th and the Grammys were aired the evening of Feb 10th.
So how did SM do at predicting the winners?
Analysis: While it appears from this infographic that Facebook and YouTube did predict a couple of winners, before the event you'd not have been able to know which of several social media would be the best predictors.
The big point to keep in mind here is that social media is playing off-key anyway: We probably should not expect SM to predict the Grammys, given that the judges use different criteria than popular opinion.
For a markedly more comprehensive analysis of this question, see "Digital Notes: The Scorecard on Social Media's Grammy Predictions."
To view the all of the nominees and results visit The Grammys website.
### --Bill Paarlberg, editor
This month's Chart of the Month was researched and produced by Lucas Galan of Report International. (That's it over to the left, click on it to see it larger.) Here he provides some background on how and why it was developed.
With the US presidential election at a predicted price tag of $2.5bn, one is left wondering just how much is too much spending in the campaign to name the leader of the free world. While some see this as a healthy expression of a passionate debate, for the majority the onslaught of day-to-day advertising warfare is not just repetitive, but wasteful.
We developed this month's chart to examine how the current U.S. election spending compares to that typical of the rest of the democratic world. Rather than looking at the individual markets and extrapolating their cost per vote -- after all, the U.S.’s 131m voting populace is not immediately comparable with the U.K.’s 27m -- we tailored a rest-of-the-first-world sample to be of the same size as the U.S.’s electorate. We combined the voting numbers from the UK, France, Germany, Spain, and Canada, arriving at the sum of 129m voters in elections from 2007-2011.
Here's a little measurement bon-bon for your Wednesday morning. You'll find many of these chart adventures in expression on CoolnessGraphed on Tumblr. OK, somewhat challenged in the charting-of-the-y-axis area, but still irresistible for their genuine enthusiasm.
Measurement geeks will love these two fascinating infographics that demonstrate how Americans spend their time, thanks to the American Time Use Survey, by way of National Public Radio. Go to the page to see them large enough to read the fine print.
This post by Alan Henry at Lifehacker will help you to choose the best type of chart for displaying your social media measurement data or public relations measurement data. First, understand the type of statement you want to make with your data, then choose the type of chart that best presents that kind of message. See also this post from Sanket Nadhani in tutorial 9. --WTP
(The chart above is from Andrew Abela and The Extreme Presentation(tm) Method, thanks!)