The Measurement Standard: Blog Edition

Call for Delahaye Alumni Notes

Calling all Delahaysians!

The Delahaye Group was founded in 1986 and for 15 years was an innovator in public relations and social media measurement. Roughly 80 people were employees of that firm at one time or another, and many of them have gone on to found their own companies, lead other companies or research divisions, and, overall, do great things in measurement and life in general.

Katie Delahaye Paine founded The Delahaye Group, and then, ten years ago, founded KDPaine & Partners, the company that puts out this newsletter. As part of KDPaine & Partners’ 10th anniversary celebration we are checking in with those back-in-the-day employees of The Delahaye Group to see what they are up to.

So, if you were employed in any fashion at all by The Delahaye Group, we invite you to submit brief updates of about 100 words. What are you doing now? Where has your life taken you since The Delahaye Group? Please let us know. Just click here and dash off a quick email. Photos of you and the kids on vacation are also welcome.

And, just to get things started, here is Lisa Binzel (an 11-year Delahaye employee, who ended up a VP) and her husband Bill enjoying an afternoon in Napa Valley. She writes:

“Check your alumni records… I may be the only one of Katie’s employees that married a client!  I was *that* committed to client service!  J 

Attached is a photo of our recent trip to Napa Valley.  Weekend excursions to Napa became the hallmark of my quarterly trips to Silicon Valley when I was with Delahaye. After a week of presentations to the likes of Epson, Cisco, Intuit and others … I needed a break!”

Thank you Lisa. We look forward to hearing from many more Delahaysians. --WTP

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 --Bill Paarlberg is editor of  The Measurement Standard blog and newsletter, and of Katie Paine's book “Measure What Matters.” He is also editor of the book “Measuring the Networked Nonprofit,” by Beth Kanter and Katie Paine, which will be published this year by Wiley. The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.
  Follow Bill Paarlberg on Twitter.

 KDPaine & Partners' Facebook Page.

 

How To Measure What Your Employees Think

If employees are so connected, why is it so hard to communicate with them?

Here is a book excerpt from Katie Delahaye Paine’s recent book Measure What Matters. To read more about the book, and to download more chapter excerpts, visit the Measure What Matters blog. (To order the book right now for about $18, visit Amazon.com.)

Click here to download Chapter 10 of Katie Paine’s book  Measure What Matters: “Measuring What Your Employees Think.” 

This chapter covers the following material:

Measuring What Your Employees Think

• If Employees Are So Connected, Why Is It So Hard to Communicate with Them?

• Six Steps to Measuring What Employees Think, Say, and Do as a Result of Your Internal Communications

Step 1: Understand the Environment and Where They Really Get Information

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  • How Are Messages Getting through to Employees, and What Are They?
  • What Channels or Vehicles Do Employees Trust?
  • What’s Important to Them?
  • What Do They Think about the Organization Today?

Step 2: Agree on Clear, Measurable Goals
Step 3: Select a Benchmark to Compare To
Step 4 : Define the Criteria of Success
Step 5: Select Your Measurement Tools and

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  • Collect Data
  • Message Analysis Tools
  • Outcome Measurement Tools
  • Use Surveys to Determine What Employees Think

Step 6 : Analyze and Take Action

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  • Make Changes to Improve Employee Relationships

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(Thanks to Fooyoh.com for the image.)