This is a book every CEO should read before he or she finishes his or her cup of coffee tomorrow morning. It is a riveting guide on how to avoid becoming the next brand or corporation to land on the front page of the Wall Street Journal because of a customer crisis.
In many ways it is the perfect sequel to Bob Garfield’s “Can’t Buy Me Like.” (See my recent review here.) In it Garfield states: "Established trust goes a long way to cushioning brands from bonehead decisions and even scandal. But a cushion is not the same as body armor."
Attack of the Customers is the literary equivalent of donning your Iron Man suit.