The Measurement Standard is the newsletter of public relations measurement and research published by Salience Insight, part of News Group International. Bill Paarlberg is the Editor. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines, below.
Salience Insight helps clients make better business decisions. Salience Insight is a new generation of global media analysis and evaluation provider, offering a fresh approach and the experience of many years’ leadership in mature markets. With over 100 consultants and analysts in Europe, MENA (Middle East/North Africa), and the US, it offers seamless vertical integration from data collection to engagement, plus enhanced ability to deliver insight and recommendations. Please review Salience Insight's services: media measurement and evaluation, social media measurement, reputation analysis, brand intelligence, and risk assessment.
The Measurement Standard is always interested in publishing articles concerning monitoring, measurement, and analysis of public relations and social media, including those on social and digital marketing measurement. We welcome case studies of how measurement has been used to improve programs, reviews of tools and techniques, and insights on industry opportunities and challenges. We are looking for articles that have not been published elsewhere, but we do make occasional exceptions. We are especially interested in articles about measurement in cultures and locations other than North America, but articles must be in English.
We are typically not interested in articles that appear to have a primary purpose to promote a particular company, service, or product. We do not accept pay-per-post articles or advertising of any sort.
Send your articles to The Editor, Bill Paarlberg. We reserve the right to reject articles for any reason that seems valid to us, and without explanation or discussion. Articles should typically be between 500 and 2000 words, and should include an author head shot and brief bio to be published with the article.
We do not pay for articles, or compensate authors in any way, except to provide exposure to thousands of public relations and social media professionals. The Measurement Standard is visited by about 5000 readers per month.
The Measurement Standard is published monthly, on or about the 15th of the month, with an email issue summary to our subscriber list. Our subscriber list is about eight thousand names. Copy deadline for each issue is the first of the month of publication, although articles may be submitted at any time. Articles are posted as they are edited.
Our editorial calendar is flexible and often changes. If you intend to submit an article for a particular themed issue, we recommend that you contact us to confirm the issue theme and its publication date.