Last week at The Conclave, two dozen wise and experienced measurement experts worked on polishing up the social media measurement standards posted at smmstandards.com. They pondered the future: "Now that we have the basic standards in place, do we need to continue to meet?"
The answer, arriving this morning thanks to Business Insider, is Yes: "'People Don't Use Words Any More': A Teenager Tells Us How To Use Emojis Properly." Apparently, emojis are all the rage for texting among the younger set. And the very high-brow set as well, see Fred Benenson's Emoji Dick, a translation of Moby Dick into emojis using Amazon's Mechanical Turk.