Amidst the recent well-deserved hoopla over progress on setting public relations measurement standards, it's proper to recall that early headway in that direction was made by Don Stacks and the IPR with the Dictionary of Public Relations Measurement and Research, originally published in 2002. Don Stacks and Shannon Bowen have now updated the Dictionary. You can download the Third Edition at the IPR website, which says:
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category.
Congrats to Drs. Stacks and Bowen for a job well done. I had a fun and informative time browsing through this new edition. Try it, I bet you'll learn something. -- Bill Paarlberg, editor (thanks for the image to The Dictionary of Regional American English)