In case you haven't had your fill of the horsemeat scandal, The Gorkana Group has researched and prepared an infographic (click on it to see it bigger) with the high points of the controversy and its coverage:
- Over 200,000 social media mentions, and over 21,000 mainstream media mentions.
- Mainstream media discussed details of the scandal and politicians’ outrage, social media was dominated by humour.
- Statistics showing a rise in sales for vegetarian brands and independent butchers indicate genuine consumer anger.
Meanwhile, here in the U.S., we do not have horse slaughterhouses, and do not import beef from any of the countries where the contaminated beef was found. Still, some have voiced concern that a similar scandal could occur, as "The absence of a strong national program of animal identification means that our farmers are actually more at risk." -- Bill Paarlberg, editor, The Measurement Standard