It’s the time of year again when all of us research types crawl out of our caves and make our way to the International Public Relations Research Conference in Miami. We are eager to find out what the rest of the world has been working on while we’ve been huddling in front of our wood stoves and laptops, slaving in the measurement mines. We are excited to hear 100+ papers in three days, and, also, to lose our pasty white data-geek complexions.
This year already promises some very hot and relevant topics.
Another much anticipated paper is Don Wright and Michelle Hinson’s annual update of their study Measuring social and emerging media use in public relations practice: insights based upon an eight year longitudinal analysis.
I’ll be there with my paper Is social media: truth or fiction? Why you shouldn’t trust social media data. (Download the 845K PowerPoint presentation here.) It’s about the myths and misperceptions in social media, and what you can learn from more than 300,000 plus posts.
Here is a sampling of the papers I can’t wait to hear:
• Alfredo Arceo and Rosa Torres: Evaluation of the relationship: how to create a monitoring tool
• Fraser Likely: Public relations/communication department reporting: What information do CEOs need?
• Bokyung Kim: How publics respond to a company's voluntary disclosure of crisis on Facebook despite its apparent motivation to get strategic transparency
• Marcia W. DiStaso, Tina McCorkindale, and Alexa Agugliaro: America's most admired companies social media industry divide
• Joe Bob Hester: Sampling Considerations for Social Media Research
• Ming-Yi Wu: Customer Relations in Social Media: Social Media Usage Motives, Expected Responses From Organizations, and Electronic Word of Mouth (eWOM)
• Ansgar Zerfass and Dana Melanie Schramm: Social Media Newsrooms in Public Relations: Developing a Conceptual Framework and Researching Corporate Practices
• Sean Williams: Is That All There is? A Literature Review and Potential Approach to Measuring Influence in Social Media
• Terri Ann Bailey and Joanna Williamson: Best practices in creating content for Twitter: a "how to" template based on a qualitative content analysis of top Twitter brands
• Young Kim: Post-Crisis Communication Strategy: A Comparative Framing Analysis of BP’s Press Release and Social Media Messages after the 2010 Deepwater Horizon Accident
• Tom Watson: How PR faced the challenge of the "information superhighway"
• Lynne M. Sallot: Measuring reputation excellence in academic public relations programs
• Tyler Mulvey and Kevin Hill: Motivation to Like: Analyzing The Motivations of College Students Liking Companies On Facebook
• Arunima Krishna, Soojin Kim, and Seungyoon Lee: Understanding employee WOM using social network approach for strategic change and risk management
• Bilgen Basal: Exploring the indications of rising social media usage in Turkish PR: a survey of Turkish internet users
• W. Timothy Coombs, Sherry J. Holladay, Finn Frandsen, and Winni Johansen: Livestrong to livewrong: Analyzing and conceptualizing sub-arenas of crisis communication in the Lance Armstrong doping crisis
• Richard Stanton: Communicating deep rupturing policy. Strategic uses of new media in nation-building public relations: a comparative measurement of Twitter's impact on carbon campaigns in the United States, the United Kingdom, and the European Union
If you can’t get there, watch my blog, this space, and my Twitter feed (https://twitter.com/kdpaine) for our live reporting. Where else can you get a synopsis of 100+ papers delivered in three days?###
Katie Delahaye Paine is Chairman, KDPaine & Partners, (a Salience Insight company), and Chief Marketing Officer of News Group International. KDP&P delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements. Katie and Beth Kanter are authors of the book “Measuring the Networked Nonprofit,” to be published this year by Wiley.
The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine, Chairman of KDPaine & Partners, will be glad to talk with you about measurement for your organization.