Fuseworks Studios has created an infographic based on Buddy Media's recently published report, “Strategies for Effective Tweeting: A Statistical Review.” The report analyses user-engagement from over 320 Twitter profiles managed by various brands, and makes several recommendations for how best to maximize business use of Twitter.
Caveats: At first glance, both the research and the infographic appear flawed. So if you plan to make use of this information, you'd better investigate where it comes from:
• Note that Buddy Media's definitions of metrics are confusing. As in: "Engagement Rate: a combination of the replies and Retweets in the number of followers." What does that mean?
• Note also that Fuseworks' infographic includes contradictory information. As in: "Tweets with #hashtags experience two times more engagement than Tweets without #hashtags" appears at the same time as does "21% increase in engagement when using one or two hashtags." Interesting.
-- Bill Paarlberg, editor, The Measurement Standard (Thanks to Social Media Insights for the tip.)