This article from PR Daily comes with a image I could not resist, and a headline that appears to be missing a word: "24 Stats That Prove The Power Brand Journalism." Nonetheless, it includes many stats about how great content marketing is.
We've been doing CM here at The Measurement Standard for 20 years, and I can tell you that it has been tremendously effective in generating leads. The article provides plenty more proof of its effectiveness, including:
#1. Eighty percent of business decision-makers prefer to get company information in a series of articles versus an advertisement.
#12. Seventy percent of consumers prefer getting to know a company via articles rather than ads.
#23. Per dollar, content marketing produces roughly three times as many leads.
Want more information on content marketing and how to get started? Take a look at kapost's Content Marketing ROI pdf.
-- Bill Paarlberg, editor