Infographic: What Is Content PR?

The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

Search

Subscribe to this blog's feed

Measuring the Networked Nonprofit

The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.

Measure What Matters

“A tremendously good book… it’s a treasure... An absolute doozy of a read.”
-- reviewer Bob LaDrew, FIR

Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Katie Delahaye Paine, CEO, KDPaine & Partners

Catch Katie Paine's Next Speaking Engagement

The SocialEyez Weekly Top 5

Here are the five most popular social media topics during the past week in the Middle East.
1. (POLITICS) Benghazi bomb blasts draw user outcry.
2. (ART) Episode 15 of Arab Idol stirs controversy over "Wild Card" use.
3. (RELIGION) Sheikh Odah’s social media activity spikes.
4. (SOCIETY) Egyptian officer killed in Port Said drug bust.
5. (SPORTS) Egyptian rivals Ahly, Zamalek in same African Champions League group.
This research covers May 12th – May 16th, 2013. Read more at the SocialEyez blog.

« How and Why to Start Your Content Marketing Blog | Main | What the Arab World Was Talking About February 2 - 7, 2013 »

February 09, 2013

Earlier this week we posted links to stats that demonstrate content marketing's effectiveness, and also a guide to starting a content marketing blog.

Today, for your content marketing / public relations pleasure, we have an infographic that contrasts traditional PR with content PR. (Click on the image to see it full sized.) It comes from Calysto, by way of Measurement Matters' weekly PR and Social Media Cheat Sheet. The Cheat Sheet is a weekly list of a handful of must-read PR and social media stories, and we highly recommend it. -- Bill Paarlberg, editor

in Public Relations in General, Social Media, The Strategic Role of Public Relations | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e2017ee85c2c04970d

Listed below are links to weblogs that reference Infographic: What Is Content PR?:

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Get us every month as a free email newsletter:

Just type your address here and click GO

For Email Marketing you can trust

New Every Morning at 7:30 am...

Become a Fan

Great Minds on Measurement

“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
—Gautama Buddha

The Daily Stat from Harvard Business Review

Measurement Maven Honor Roll

The Honor Roll of Measurement Mavens