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Measure What Matters
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Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
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Catch Katie Paine's Next Speaking Engagement
- 5/15, PR News' PR Measurement Conference, Washington DC: Interactive Clinic: Develop Key Performance Indicators Tied to Organizational Goals
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- 8/4-7/13: 75th Annual Conference at the Renaissance Vinoy Resort & Golf Club, St. Petersburg, FL
« Crawl, Walk, Run, or Fly, but Keep Moving Toward Measurement Standards | Main | Yet More Data to Show that Marketers Are Clueless About Data »
January 28, 2013
Waxing UnLyrical -- Count What Counts: #measurePR Words to Live By
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Great Minds on Measurement
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
—Gautama Buddha
Thanks so much for sharing, Bill! It was terrific to have Katie back - she's such a ball of fire!
Posted by: Shonali | January 28, 2013 at 12:01 PM