by Bill Paarlberg, editor
Just in case you missed them, here are the top ten most popular Measurement Standard articles (pageviews) written in 2012...
1. Small Changes = Big Improvement: 6 Kaizen Techniques to Improve Your Writing
2. 4 Infographics: Millennials vs. Organizations on Facebook
6. The 6 Trickiest Terms in Measurement—and What They Really Mean
7. Katie Paine's 13 Favorite Papers From IPRRC 2012
8. Katie Paine Knows Your Future: 10 Measurement Predictions for 2012
9. KDPaine’s How-To-Get-Good-Data Checklist
10. What's the ROI of "Merry Christmas?": Measuring the Effectiveness of Holiday Cards
And below are the top ten most popular Measurement Standard articles during 2012, written at any point during our 10-year history.
1. The Grunig Two-Way Symmetrical Model of Public Relations: A Bibliography
2. Six Defining Characteristics of the Successful Public Relations Professional of the Next Decade
3. Avoid These 12 Writing Cliches at All Costs
4. The Public Relations Excellence Theory of Grunig, Grunig, and Dozier: A bibliography.
5. Small Changes = Big Improvement: 6 Kaizen Techniques to Improve Your Writing
6. How To Evaluate Events and Sponsorships
7. 4 Infographics: Millennials vs. Organizations on Facebook
8. Katie Delahaye Paine's New Social Media Measurement Checklist
9. The 7 Habits of Highly Effective Writers
10. The Barcelona Principles Checklist
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“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
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