• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

Search

Subscribe to this blog's feed

Measuring the Networked Nonprofit

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (ART) Kurdish Parwas Hussein, Moroccan Salma Rachid eliminated from Arab Idol 2.
    2. (POLITICS) Deadly clashes between protesters, militia in Benghazi, Libya.
    3. (SOCIETY) Amr Khaled hit by heatstroke.
    4. (SPORTS) Egypt knocks down Zimbabwe in 2014 World Cup qualifiers.
    5. (Only 4 subjects are reported this week.)
    This research covers June 9th – June 13th, 2013. Read more at the SocialEyez blog.

« The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge! | Main | How to Calculate Impressions: The New PR Measurement Standards »

January 31, 2013

The Atlantic City Alliance Is the Measurement Maven of the Month

AtlanticCityAllianceLogoby Katie Delahaye Paine
We want to honor a group that we’ve had the pleasure of working with recently, the Atlantic City Alliance. They are doing an exceptional job of learning to make the best use of a great deal of data. Congratulations to Atlantic City Alliance, our Measurement Maven of the Month.

Cartmell_Guaracino CEO Liza Cartmell is cutting through large volumes of data at her fingertips to identify the specific metrics that will help her succeed. Aided by Jeff Guaracino, Chief Strategy & Communications Officer, they are taking a hard look at the pages and pages of reports they receive every quarter from their various agencies to define the specific metrics that truly inform their path toward success.

What makes it challenging is that the data is so complete and so perfect. They have fabulous survey data, paid media placements, social media sentiment, web analytics, social analytics... you name it, they have it.

On the one hand, all this data makes geeks like me orgasmic. But just having data isn’t the answer. Gleaning insight from all that data and making better decisions is the only path to the answers.

###

Katiepainelecture60wideKatie Delahaye Paine is Chairman, KDPaine & Partners, (a Salience Insight company), and Chief Marketing Officer of News Group International. KDP&P delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements. Katie and Beth Kanter are authors of the book “Measuring the Networked Nonprofit,” to be published this year by Wiley.

The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine, CEO of KDPaine & Partners, will be glad to talk with you about measurement for your organization.

in Measurement Maven of the Month |

| | | | |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e2017c3645c584970b

Listed below are links to weblogs that reference The Atlantic City Alliance Is the Measurement Maven of the Month:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Get us every month as a free email newsletter:

  • Just type your address here and click GO
    For Email Marketing you can trust

New Every Morning at 7:30 am...

Become a Fan

Great Minds on Measurement

  • Buddha“Data will become the new soil in which our ideas will grow, and data whisperers will become the new messiahs.”
    -- Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola

The Daily Stat from Harvard Business Review

Measurement Maven Honor Roll

Recent Blog Posts on Measurement