by Katie Delahaye Paine
We want to honor a group that we’ve had the pleasure of working with recently, the Atlantic City Alliance. They are doing an exceptional job of learning to make the best use of a great deal of data. Congratulations to Atlantic City Alliance, our Measurement Maven of the Month.
CEO Liza Cartmell is cutting through large volumes of data at her fingertips to identify the specific metrics that will help her succeed. Aided by Jeff Guaracino, Chief Strategy & Communications Officer, they are taking a hard look at the pages and pages of reports they receive every quarter from their various agencies to define the specific metrics that truly inform their path toward success.
What makes it challenging is that the data is so complete and so perfect. They have fabulous survey data, paid media placements, social media sentiment, web analytics, social analytics... you name it, they have it.
On the one hand, all this data makes geeks like me orgasmic. But just having data isn’t the answer. Gleaning insight from all that data and making better decisions is the only path to the answers.###
Katie Delahaye Paine is Chairman, KDPaine & Partners, (a Salience Insight company), and Chief Marketing Officer of News Group International. KDP&P delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements. Katie and Beth Kanter are authors of the book “Measuring the Networked Nonprofit,” to be published this year by Wiley.
The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine, CEO of KDPaine & Partners, will be glad to talk with you about measurement for your organization.