• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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« How to Spot Bad Research: Tips from the IPR Research Fellows | Main | Katie Paine's Checklist for Complying with the New PR and Social Media Measurement Standards »

January 25, 2013

Research News Flash: Most PR Pros Are Ethical and Honest

Cats_Sir_Yes_SirThe headline for this article in PR Daily ("Report: Most PR Pros Are Ethical and Honest") may have been written by the staff at The Onion. And you've got to wonder about the validity of generalizing from 30 interviews. Still, the report says some interesting things:

  • Senior PR executives would rather get demoted or lose their jobs than give in to pressure to be unethical.
  • A common misperception among senior executives is that public relations is the same as marketing, which limits PR professionals’ roles as problem solvers.
  • The study found that having a sound relationship with organizations’ legal counsels is crucial, as well as access to key decision makers.
Go read the whole article. --Bill Paarlberg, editor

in Public Relations in General, Reputation Measurement |

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  • Buddha“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
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