The headline for this article in PR Daily ("Report: Most PR Pros Are Ethical and Honest") may have been written by the staff at The Onion. And you've got to wonder about the validity of generalizing from 30 interviews. Still, the report says some interesting things:
- Senior PR executives would rather get demoted or lose their jobs than give in to pressure to be unethical.
- A common misperception among senior executives is that public relations is the same as marketing, which limits PR professionals’ roles as problem solvers.
- The study found that having a sound relationship with organizations’ legal counsels is crucial, as well as access to key decision makers.