Apple charges more for its products because they are designed better and work better. And they are worth it. Right? How do we know? Here are two recent clues. Today, Business Insider published this chart, showing that iOS users earn more and spend more than users of other phone operating systems. So, do they spend money for better products, or do they just spend more money? Here's another clue: The NYTimes reports that crime is down in the Big Apple, except for Apple devices, for which thefts are up. To sum up: Criminals and wealthier people prefer Apple products. Is that the measure of a brand's worth? -- Bill Paarlberg, Editor
- The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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January 10, 2013
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“Data will become the new soil in which our ideas will grow, and data whisperers will become the new messiahs.”
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