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  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (ART) Kurdish Parwas Hussein, Moroccan Salma Rachid eliminated from Arab Idol 2.
    2. (POLITICS) Deadly clashes between protesters, militia in Benghazi, Libya.
    3. (SOCIETY) Amr Khaled hit by heatstroke.
    4. (SPORTS) Egypt knocks down Zimbabwe in 2014 World Cup qualifiers.
    5. (Only 4 subjects are reported this week.)
    This research covers June 9th – June 13th, 2013. Read more at the SocialEyez blog.

« What the Arab World Was Talking About, Jan 13 - 17, 2013 | Main | The Blossoming of Standards: Measurement Spring Is On Its Way »

January 18, 2013

Marketers Clueless About What Consumers Want for Email, Content, Apps, and Twitter

MarketingCharts_MarketersvsConsumersNew opinion research from ExactTarget demonstrates a disconnect between what marketers think consumers want and what consumers say they want, in terms of content marketing to improve customer loyalty. In particular, marketers seem to think that customers want more content, more smartphone apps, and more Tweets than customers seem to want. Customers, on the other hand, seem to want more email and in-store help than marketers think they want. Read the article at Marketing Charts. ###

in Social Media Measurement, Survey Research |

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