• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (POLITICS) Benghazi bomb blasts draw user outcry.
    2. (ART) Episode 15 of Arab Idol stirs controversy over "Wild Card" use.
    3. (RELIGION) Sheikh Odah’s social media activity spikes.
    4. (SOCIETY) Egyptian officer killed in Port Said drug bust.
    5. (SPORTS) Egyptian rivals Ahly, Zamalek in same African Champions League group.
    This research covers May 12th – May 16th, 2013. Read more at the SocialEyez blog.

« Bad Science Jokes: Beautiful Dance Moves | Main | Research News Flash: Most PR Pros Are Ethical and Honest »

January 24, 2013

How to Spot Bad Research: Tips from the IPR Research Fellows

MoreDoctorsSmokeCamelsHere's a great little article by Frank Oviatt at the Institute for Public Relations that gathers tips on How to Identify Bad Research from PR measurement heavy hitters Don Stacks, David Michaelson, Don Wright, and David Dozier.

My favorite: "...assess if the questions are self-serving and biased. This starts with the basic principal of ‘garbage in/garbage out.’ If the questions are not valid or reliable and are designed to bias results, the research is unreliable from the start." Read the article at the IPR website. --WTP

in Bad PR Measurement |

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Great Minds on Measurement

  • Buddha“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
    —Gautama Buddha

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