Recently, media outlets have been chock full of after-the-election opinion and commentary, and the political talking heads seem to have been especially busy. But those media outlets don't have access to the social media tweets and posts that reveal the raw and candid views of the pundits. So, to see what they were really talking about, KDPaine & Partners has analyzed over 3000 social media mentions from the top U.S. political influencers.
More: Read about the social media response to the elections from Latin America and the Middle-East.
We were surprised to find that most of the election buzz focused on the controversy over actually voting – be it voter repression, long lines at the polls, or difficulty in getting to the polls in a post-Sandy environment. The second most frequent topic was the surprising defeat of the Republican party. Most of the conversations took place on Twitter and Facebook.
This chart shows share of converstion of the major influencers:
And here is a chart showing share of conversation based on all mentions:
(Thanks to The Daily Caller for the image.)
Katie Delahaye Paine is the Chief Marketing Officer of News Group, a leader in international media monitoring and evaluation, as well as Chairman & Founder of Salience/KDPaine & Partners, the leader in integrated social and traditional communications measurement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements. She writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Katie and Beth Kanter are authors of the book “Measuring the Networked Nonprofit,” to published this year by Wiley.
The Measurement Standard is a publication of Salience/KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine will be glad to talk with you about measurement for your organization.