The Onion's TED-ish talk on how to do and measure social media. Very humorous. (Thanks to Measurement Matters for this.):
- The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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- The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.
Measure What Matters
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Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
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Catch Katie Paine's Next Speaking Engagement
- 5/15, PR News' PR Measurement Conference, Washington DC: Interactive Clinic: Develop Key Performance Indicators Tied to Organizational Goals
- 7/17, 1 pm: Bulldog Reporter Webinar, “The Great PR Measurement Debate: The Truth about AVE, Clip Counts and the Barcelona Principles”
- 8/4-7/13: 75th Annual Conference at the Renaissance Vinoy Resort & Golf Club, St. Petersburg, FL
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November 24, 2012
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Great Minds on Measurement
“Data will become the new soil in which our ideas will grow, and data whisperers will become the new messiahs.”
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