• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

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  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
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The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (POLITICS) Israeli warplanes strike Syrian, spark user anger.
    2. (ART) Two more contestants eliminated from Arab Idol 2.
    3. (RELIGION) Sheikh Arifi fires tweets against Iran, Hezbollah.
    4. (SPORTS) Al-Ahly beat Beni Suef 2-1 in Egypt’s football Premier League.
    5. (SOCIETY) Egyptian actor Mohamed Ramadan arrested for illegal gun possession.
    This research covers May 5th – May 9th, 2013. Read more at the SocialEyez blog.

« Hurricane Sandy as Seen Through Middle East Social Media | Main | Daniel Wagner and the Obama Cave are the Measurement Mavens of the Month »

November 18, 2012

Nate Silver, Measurement Geek of the Year

Nate Silver does it again!

Nate_SilverBringing a Moneyball revolution to the analysis of political polls, FiveThirtyEight blogger Nate Silver has once again predicted the presidential election with stunning accuracy.

In the run-up to the election, Obama supporters clung to Silver's re-election-leaning predictions like babies to their pacifiers. Meanwhile critics accused him of mixing bad data with good to cook his numbers.

One snarky pundit compared his process to taking clean drinking water and merging it with sewage. Even the usually close-mouthed folks at Gallup got into the fray. Silver countered his critics by offering to bet $2000 that he was right, and stuck by his methods in the face of Republican alternative reality.

His very sophisticated model averages poll results, weighting them by their recency, sample size, and accuracy. We name him Measurement Geek of the Year not for his specific outcomes, but for his innovation in research. Rather than just refine a traditional methodology, he invented a completely new one. --KDP

(Thanks to Phil Ebersole's blog for the illustration.)

###

Katiepainelecture60wideKatie Delahaye Paine is Chairman, KDPaine & Partners, (a Salience Insight company), and Chief Marketing Officer of News Group International. KDP&P delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements. Katie and Beth Kanter are authors of the book “Measuring the Networked Nonprofit,” to be published this year by Wiley.

The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine, CEO of KDPaine & Partners, will be glad to talk with you about measurement for your organization.

in Geek of the Week, Political Measurement |

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Great Minds on Measurement

  • Buddha“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
    —Gautama Buddha

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