Upwell is
an amazingly innovative nonprofit that embraced data from
day one. They approach the subject of measurement
with great discipline, and they track everything. While they acknowledge
that their metrics aren't perfect, they work hard to improve them. They have even gone so far as to issue an RFP for ideas around better
metrics. So while they are trying to figure out the perfect measurement system,
they continue to measure what they can. That's doing measurement right. --KDP (Full disclosure: They treated me to a totally delightful cocktail
party at their very cool headquarters down on Water Street in San Francisco.)
- The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
- KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
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Measuring the Networked Nonprofit
- The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.
Measure What Matters
- “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
-- reviewer Bob LaDrew, FIR
Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
Katie Delahaye Paine, CEO, KDPaine & Partners
Catch Katie Paine's Next Speaking Engagement
- 5/15, PR News' PR Measurement Conference, Washington DC: Interactive Clinic: Develop Key Performance Indicators Tied to Organizational Goals
- 7/17, 1 pm: Bulldog Reporter Webinar, “The Great PR Measurement Debate: The Truth about AVE, Clip Counts and the Barcelona Principles”
- 8/4-7/13: 75th Annual Conference at the Renaissance Vinoy Resort & Golf Club, St. Petersburg, FL
« Barcelona Principles Report Card: How Do 12 PR Awards Programs Measure Up? | Main | News Group Subsidiaries SocialEyez and KDPaine & Partners Win 2012 Excellence in New Communications Awards »
November 27, 2012
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Great Minds on Measurement
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
—Gautama Buddha
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