The Globally Enraged: 28% of Consumers Believe Business and Government Are Out to Screw Them

% of respondents who feel a lot of anger when thinking about their country today

Recent research on the reputation of large corporations reveals they could use some good PR. At least.

As part of its on-going Global MONITOR research, The Futures Company, the global strategic insight and innovation consultancy, polled 28,000 adults in 21 markets. Among the results:

• 86% think big business maximizes profits at the expense of customers and communities;
• 85% agree that large corporations exert a greater level of influence on government than citizens do; and
• About 50% felt "a lot" of anger about each of these issues.

Those that felt "a lot" of anger the study described as the "global enraged." A majority of people fitting this profile earned middle-to-high incomes, and had completed higher education. Of the globally enraged:

• About one-third have participated in public protests against the business world;
• 47% buy locally-made goods when possible; and
• 36% avoid purchasing products from firms with low ethical standards, as did 29% from global corporations.

--Bill Paarlberg, Editor

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(Thanks to Katie Paine and David Phillips for the tip. The image is from The Futures Company.)