(Click here to download the report Global Perspectives on the US Election now. This post is reprinted from Katie Paine's PR Measurement blog.)
I've been spending quite a bit of time in the Middle East of late, in my role as Chief Marketing Officer for News Group International. One of the first things I realized is the wealth of information and resources we have under one roof.
So, as we were putting together the official "Election Issue" of The Measurement Standard and trying to add an international flavor to it, we decided to turn our own skills on an analysis of the U.S. elections from a "rest-of-the-world perspective." While we didn't have time to survey every country in the world, we asked our colleagues at Salience/Report International to pull traditional media from around the world to find out how they were covering the US elections. And, because we have the best social media team in the MENA region, we put SocialEyez on the case as well.
The results themselves were surprising in how much variation we found between countries. If you live in the U.S., you would see far more coverage of the Romney campaign than Team Obama. The exact opposite is true in the rest of the world. And, contrary to what many would like to believe, U.S. politics really does not dominate the thoughts of people outside our borders. They'd much rather talk about their athletes in the Olympics than the fights for editorial gold between our candidates.