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July 31, 2012

NYTimes Article on How Social Media Is Being Used to Crowdsource Product Development

Here's a great article on on how social media is being used as focus groups to develop products: "Social Media Are Giving a Voice to Taste Buds:"

While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, companies like Wal-Mart and Samuel Adams are turning them into extensions of market research departments. And companies are just beginning to figure out how to use the enormous amount of information available.

Read the whole article.

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in Research methods and tips, Social Media Measurement |

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