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- The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
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Catch Katie Paine's Next Speaking Engagement
- 5/15, PR News' PR Measurement Conference, Washington DC: Interactive Clinic: Develop Key Performance Indicators Tied to Organizational Goals
- 7/17, 1 pm: Bulldog Reporter Webinar, “The Great PR Measurement Debate: The Truth about AVE, Clip Counts and the Barcelona Principles”
- 8/4-7/13: 75th Annual Conference at the Renaissance Vinoy Resort & Golf Club, St. Petersburg, FL
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July 16, 2012
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Great Minds on Measurement
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
—Gautama Buddha
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