On the IPR website you can download a new paper, "International Media Analysis Made Simple," by Mike Daniels and Angela Jeffrey that presents a straightforward 8-step program for designing an international media measurement program. For each step the authors provide a checklist-like series of decisions and procedures.
The purpose of the paper, as they say, is to answer the following question:
How does an organization structure a media monitoring and measurement program that provides optimal international business intelligence in a cost-effective manner?
Here's the Abstract:
More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider services; sell the solutions internally; and, evaluate their success. Clear pros and cons to every option are provided, enabling the reader to balance the three competing essentials: quality, speed and cost.
Go download the paper right now. -- Bill Paarlberg, editor
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