• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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June 22, 2012

Here's How Neuroscience Understands Engagement -- and Can Help You Get More of It

Engagement_Gear_Head_250Social media measurement fans: Take a few minutes off from counting Likes on Facebook and read this excellent article about the neurological basis of engagement: "The Truth About Engagement" by Joseph Carrabis in iMediaConnection. You will learn what human brains do -- and try not to do -- when they are engaged, and how marketers can use a 3-step process to increase engagement.

The article's introduction says it will do the following:

  • Define "engagement" as most people recognize it in their everyday lives
  • Discuss what happens in the brain -- the neuroscience -- when we're engaged (with a brief foray into the neurology of a "like" in social media)
  • Tie that brain science back to everyday life
  • Use what we've covered to create an engagement template to use with digital properties.

--Bill Paarlberg

in Customer Engagement, Social Media Measurement |

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Joseph Carrabis

Hello and thanks for the nod. I do my best.

Posted by: Joseph Carrabis | June 27, 2012 at 04:41 PM

Bill Paarlberg

Thanks for the article and work on engagement, Mr. Carrabis. It's a pleasure to see the topic addressed from the inside out. Here at The Measurement Standard we have occasionally complained that the measurement industry does not pay enough attention to what goes on in the minds of readers. (See "Public Relations Measurement's Empty Head" http://tinyurl.com/7trt5vu ) Glad to see you are doing something about that.

Posted by: Bill Paarlberg | July 04, 2012 at 03:11 PM

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