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May 15, 2012

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Theelusivefish

Excellent post.

I don't trust any tool that doesn't show me it's raw data and/or how it calculated its results. If all it does is spit out a number or a pretty pie chart, I'm not touching it. I don't expect the data vendors to share their recipe, but at the very least I expect to see an ingredient list of what you're expecting me to swallow.

- Rob Clark, Dir Insights + Measurement, Edelman

Neelima Khanna

Great read about a crucial question that companies in India ask of Carma International - the company I represent. In most cases companies in India indicate their objectives of content analysis is to gain strategic insights about their PR program, draw learnings for reputation management, create competitive edge or respond to a crisis. In all such instances, value of human based content analysis is irreplaceable. We at CARMA have also deliberated on this matter http://bit.ly/wl8fuo and http://bit.ly/x8TuOV twtr:@khannaneelima

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