Here's your chance to learn about social media monitoring, management, and analysis software and companies from the point of view of what will do what you need to get done. What a concept. Run right over to Jay Baer's article "Clearing Clouds of Confusion – the 5 Categories of Social Media Software" at Convince & Convert:
"...I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs. The questions you need answered will (and should) guide you to the right type of software."
As a special bonus, there's even a fun quiz, "Whose Messaging Is This?" where you try to match the messaging to the software for 8 companies. --WTP