Short answer: It depends on the audience.
by Katie Delahaye Paine
This story perfectly articulates just how bad RIM’s reputation is right now. Back in 2006, "crackberry" was Webster's New Word of the Year, but today, only one person I know still has one. Everyone else has either an Android or an iPhone.
Having gone through a variety of technologies in my time, my observation is that BlackBerry and the iPhone have a lot in common. Both work consistently and reliably do what they are supposed to do. In its favor, the BlackBerry is a bit sturdier than the iPhone. And both work far more consistently than the Androids.
So why is RIM’s reputation tanking? Because it has forgotten who its customers are. RIM's strength has always been in the enterprise, and its legions of business users are its greatest assets. So why is it using gimmicky PR tactics to go after the Apple set? Clearly it has a reputation death wish.
(Thanks to intomobile for the image.)
Katie Delahaye Paine is CEO of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements. Katie and Beth Kanter are authors of the book “Measuring the Networked Nonprofit,” to be published this year by Wiley.
The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine, CEO of KDPaine & Partners, will be glad to talk with you about measurement for your organization.