• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

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    3. (RELIGION) Sheikh Odah’s social media activity spikes.
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May 09, 2012

Can the Reputation of RIM and the BlackBerry Be Saved?

Short answer: It depends on the audience.

by Katie Delahaye Paine

BlackBerry_BrokenThis story perfectly articulates just how bad RIM’s reputation is right now. Back in 2006, "crackberry" was Webster's New Word of the Year, but today, only one person I know still has one. Everyone else has either an Android or an iPhone. 

Having gone through a variety of technologies in my time, my observation is that BlackBerry and the iPhone have a lot in common. Both work consistently and reliably do what they are supposed to do. In its favor, the BlackBerry is a bit sturdier than the iPhone. And both work far more consistently than the Androids.

So why is RIM’s reputation tanking? Because it has forgotten who its customers are. RIM's strength has always been in the enterprise, and its legions of business users are its greatest assets. So why is it using gimmicky PR tactics to go after the Apple set? Clearly it has a reputation death wish.

(Thanks to intomobile for the image.)

 ###

Katie Delahaye Paine is CEO of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements. Katie and Beth Kanter are authors of the book “Measuring the Networked Nonprofit,” to be published this year by Wiley.

The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine, CEO of KDPaine & Partners, will be glad to talk with you about measurement for your organization.

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  • Buddha“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
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