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« Bad Infographics Are the Measurement Menace of the Month | Main | Oh, The Word Games People Play »

April 11, 2012

Twitter Ads Earn 10x More Than Facebook Ads

This video from The Washingon Post presents the results of a new study that found that Twitter ads earn about $3.50 CPM, and Facebook ads earn about $.30 CPM. Says Simon Mansell, chief executive of TBG Digital, "I don't think Facebook needs to be worried, but it's a good sign for Twitter's ad business, if they can scale it."

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in Facebook, Social Media, Social Media Measurement, Twitter |

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