Here is a list of links to posts in The Measurement Standard for the month of April, 2012.
Can the Reputation of Spirit Airlines Be Saved?
The Golden Ratio, Feng Shui, and the Apple Logo
Paine Relief: Katie Paine Solves Your Measurement Problems:
How to Fix the 8 Most Common Errors In Social Media Monitoring Data
The Paine of Measurement:
Why We Need Social Media Measurement Standards, or, at least, Standard Labeling
Four Posts on Analytics Best Practices from SAS Voices
Work Remotely or Remotely Working? Two Articles from USA Today
Marcia DiStaso -- Measuring Public Relations Wikipedia Engagement: How Bright is the Rule?
Dan Taylor: A case for analytics: If you’re not measuring, you’re not marketing
Reprinted from 2008 by special request:
Does Your University Make the Grade in Social Media?
Rapid Writing by Daphne Gray-Grant
Oh, The Word Games People Play
Twitter Ads Earn 10x More Than Facebook Ads
Bad Infographics Are the Measurement Menace of the Month
The 6 Trickiest Terms in Measurement—and What They Really Mean
Last month in The Measurement Standard: Here is the the Contents Page from March, 2012.
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
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