Here is the fourth in a series of posts by Georgia Mariani at SAS that discuss analytics best practices: "Best practice #4: Manage expectations proactively." Here's how it begins:
Now that stakeholders realize that you know their needs and you have access to all the data, they will begin wondering, “When am I going to get the reports and analysis that we’ve been discussing?” I have to say… it’s not uncommon for stakeholders to view reporting and analytics software as some kind of all-powerful “magic.” They can ask for anything and instantly get whatever they want, however they want it.
Stakeholder wish lists can get long, unwieldy and unattainable – especially if you are just starting off on your reporting and analytics journey. This is why best practice #4 - manage expectations proactively is so important. Effective reporting and analytics require that you invest in significant data preparation, integration and planning before anyone can have useful reporting.
Note the earlier posts as well:
#1: Securing executive sponsorship
#2: Understanding of stakeholders needs
--WTP
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.” 
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