• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

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March 13, 2012

The Measurement Standard Contents for March 2012

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Here is a list of links to posts in The Measurement Standard for the month of March, 2012. (Spring is in the air: thanks for the crocus image to Benjamin Gimmel.)

Triangleredsmall The Paine of Measurement:
Today's Data Deluge Makes Measurement Anything But Easy

Triangleredsmall KD Paine's How-To-Get-Good-Data Checklist

Triangleredsmall Social Media Is Not a Used Car Lot, So Why Do We Keep Trying to Cram People Into a Sales Funnel?

Triangleredsmall GAP VII Study Reveals PR Excellence and Best Practices: From Old School to New School

Triangleredsmall Can the Reputation of Goldman Sachs Be Saved?

Triangleredsmall The Most Intriguing Idea at 2012 IPRRC: Minjeong Kang's Engagement Theory

Triangleredsmall From Forbes magazine:
LinkedIn's Daniel Tunkelang On "What Is a Data Scientist?"

Triangleredsmall The best of the 15th Annual International Public Relations Research Conference:
Katie Paine's 13 Favorite Papers From IPRRC 2012

Triangleredsmall From the Institute for Public Relations' Research Conversations blog:
Jackie Matthews: The Case for Standards in PR Measurement

Triangleredsmall Mother Jones meets Amazon
 Warehouse Wage Slaves vs. the Robots

Triangleredsmall Recap of The 15th International Public Relations Research Conference

Triangleredsmall More coverage of Kony 2012:
"Kony 2012" Update: Brilliant Strategy, Flawed Concept

Triangleredsmall Brian Solis On the Importance of Relationships in Social Media

Triangleredsmall AP Style Tips for Writing Geeks: InkHouse Inklings Blog

Triangleredsmall A short video by David Pogue on how to pitch a story:
"I'm a person, you're a person. Say what you've got." --David Pogue 

Triangleredsmall Rule Britannica!
Encyclopedia Britannica Stops Printing Books 

Triangleredsmall A report on consumer use and perception of social media from Toluna: 
Why Do Brands Chase Likes On Facebook, When 80% Of Recommendations Come From Real Life? 

Triangleredsmall Daphne Gray-Grant's Rapid Writing:
The Tomato Soup Lesson: Why you mustn't pander to your writing delusions

Triangleredsmall More about the guy who is suing for half ownership of Facebook:
 Ceglia Still All Up in Zuckerberg's Face

Triangleredsmall Joseph Kony, "Measuring the Networked Nonprofit," and the Effectiveness of Social Media

Last Month's Contents Page: Click here to view The Measurement Standard Contents Page for February, 2012.

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