The Secret of Victoria’s Secret Revealed by Hubspot Infographic

Hubspot is in the inbound marketing business, and they’ve put out an informative and easy-on-the-eyes infographic to promote inbound marketing. A mini version is over on the right, and see below for a larger version.

Hubspot’s inbound marketing infographic has some great facts and figures on it. Compelling evidence that, yes, inbound marketing is, as they say, “...Changing the Marketing World.”

On closer examination, however, you have got to wonder about the truth, plausibility, or even possibility of some of the alleged info in this graphic:

-- Notice this baffling statement of alleged fact: “63% of social media users feel consumer ratings are #1.” What does that even mean? Its neighboring elements on the infographic -- “62% consumer reviews” and “50% company’s website” -- are equally unmoored to reality, and apparently related to some unstated concept. 

-- One of the ladies-with-shopping-cart claims that consumers discuss specific brands casually 90 times per week? Really? That’s almost 13 times a day. I could understand perhaps mentioning specific brands that often, but discussing them? (And what constitutes a “casual” discussion, anyway?)

-- And over at the other lady-with-shopping-cart is an out-of-the-blue bombshell statement, which appears to have no reference for its asterisk preface: “ * this means people trust strangers over advertisements” Wow. That's a fascinating possibility, but where is the data to support it?  

-- But the most fascinating info on this graphic is the curious explanation of “How did Victoria’s Secret get so many fans?” on Facebook. Hubspot claims VS’s massive multitude of fans has to do with its page’s links to multiple devices and gift cards. No doubt that has something to do with it. Still, I’m thinking that the secret of Victoria’s Secret has something to do with all those images and videos of supermodels wearing nothing but cleavage-enhancing undergarments. What’s not to Like? I mean, it’s no contest with runner-up Walmart, which has half as many fans as VS does. Their supermodel videos are probably much less interesting. --WTP

Ecommerce Marketing Software - All-In-One Inbound Marketing Software

###

--Bill Paarlberg is editor of  The Measurement Standard blog and newsletter, and of Katie Paine's book “Measure What Matters.” He is also editor of the book “Measuring the Networked Nonprofit,” by Beth Kanter and Katie Paine, which will be published this year by Wiley. The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.