Katie Paine knows your future. Or at least what your life in public relations and social media measurement will be like in the coming year. Here are Katie Paine’s 10 predictions for public relations and social media measurement in 2012:
#1. You Will Adapt or You Will Die, Part 1.
Flexibility will win out over price in measurement vendor selection competitions. The ability to adapt to changing influencer lists, media lists, etc., will become a primary differentiator for which companies win contracts.
#2. You Will Adapt or You Will Die, Part 2.
To get a job in PR you will need to have studied statistics, and to have experience in both analytics and social media. Dozens of very experienced PR pros will be passed over for new graduates who have these skills. Dinosaurs will be dropping like it’s the Cretaceous all over again.
#3. You Will Go Mobile.
Measuring mobile will be required, and every measurement platform will need to run on an iPad.
#4. You Will Be Bought or Sold.
There will be more measurement market consolidation. Likely takeover candidates: Carma, Traackr, and CustomScoop.
#5. You Will Face New Measurement Competition.
More big companies will try to muscle in on the measurement marketplace. Keep your eye on Oracle.
#6. Your News will Lose the Race for Coverage.
Elections and the Olympics will steal all media oxygen. Everyone else’s media results will decline.
#7. You Will Not Be Joining Another Social Media Platform.
There will be no new Facebook or Twitter.
#8. Your Social Media Measurement Will Become More Focussed and Effective.
Social media measurement standards will be established.
#9. You Will Learn Many New and Exciting Things About Social Media and Measurement.
A dozen new social media books will be published, including “Measuring the Networked Nonprofit” by Beth Kanter and Katie Paine. You will purchase at least one of them.
#10. You Will Use Social Media to Change the World.
Several dictators, several dozen corporations, and at least a dozen celebrities will make people angry enough to force them out. Social media will be the eyes, ears, voice, and leverage of this change.
Katie Delahaye Paine is CEO of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements. Katie and Beth Kanter are authors of the book “Measuring the Networked Nonprofit,” to be published this year by Wiley.