HubSpot: What if You Could A/B Test EVERYTHING? [Cartoon]

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Measurement Resources

Social Media Analysis: Directory of Companies in Social Media Analysis
A global reference to the hundreds of companies that offer products and services for listening to what people are saying in social media.
Socialbrite
Lots of tools and tips for the use and measurement of social media by non-profits.
Social Media Today
Many posts by “The Web’s Best Thinkers on Social Media.”
Mapping America: Every City, Every Block
Browse interactive maps based on local data from the Census Bureau's American Community Survey, 2005 to 2009.
Rick Wicklin’s Top 10 Government Websites for Interesting Data
4 free pdf reports on website testing from Which Test Won?
Including how to decide what to test (and what not to), and how to battle office politics surrounding testing.
Shonali Burke’s The Measurement Daily
socialmediabiz.com
Katie Paine's Guide to Measuring Social Media
Social Media Metrics Superlist

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January 17, 2012

This totally excellent cartoon, “What if You Could A/B Test EVERYTHING?”, is from HubSpot:

Hubspot A B Testing resized 600

Posted at 01:09 PM in Measurement Humor | Permalink

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Great Minds on Measurement

“On two occasions I have been asked, "Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?" I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.”
—Charles Babbage, mathematician and computer scientist (1791-1871)

Numbers

72
Percentage of U.S. voters who believe that taxpayers are not getting a good return on what they spend on public education.
26
Percentage of U.S. voters who say that U.S. schools provide a world class education.
(See Rasmussen Reports.)
50
Percentage of U.S. female college graduates who rate U.S. higher education as “excellent” or “good.”
37
Percentage of U.S. male college graduates who rate U.S. higher education as “excellent” or “good.”
(See Pew Research Center Publications.)
32
Percentage of world population living in countries where restrictions on religious beliefs have recently risen.
(See The Pew Research Center’s daily number.)
52
Percentage of American adults using Facebook daily.
33
Percentage of American adults using Twitter daily.
(See The Pew Research Center’s daily number.)

Your Reading List:
Measurement

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The Measurement Silver Bullet Does Not Exist – So Stop Searching
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What a Blockbuster Forbes Post Says About the Tyranny and Future of the Page View - Forbes
Forget Stocks Or Bonds, Invest In A Lobbyist : Planet Money : NPR
This study of the effectiveness of lobbying congress for passage of the The American Jobs Creation Act shows that for every dollar spent in lobbying, corporations got $220 in tax benefits.
Nathan Gilliatt -- Why You Can't Measure Influence
“I think I've figured out the source of the difficulty—and controversy—in some of the measurement discussions around social media. It all starts when we talk about measuring things that can't really be measured, because they can't be observed. If we called it what it is—modeling—we'd see that differences in opinion are unavoidable...”
It’s All About the Measurement!
“ “If you can’t measure it, it’s just a hobby.” I’m always citing this adage of Jack Welch, former CEO of GE. In marketing, it’s not enough to do, it has to work. That’s where measurement comes in. And, for me, 2012 is all about that. I’m asking these kinds of questions: -- What do we want people to do when they walk in our doors ? From a marketing perspective, it’s not enough to open the doors and welcome people in (physically or virtually) and just hope people do stuff. -- What’s our goal for them? -- What do we want people to do on our website? ”
Calvin Trillin on measuring pretentiousness - Slate Magazine
Calvin Trillin is a national treasure. Plus, he knows his barbecue.
How To Lie, Cheat & Steal Your Way To A Bigger Social Graph | Business 2 Community
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A Huffington Post post summary of how bad Twitter is at predicting elections, and how good too many people wish it could be.
Can a Few Years' Data Reveal Bad Teachers? - Room for Debate - NYTimes.com
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“Facebook is analyzing its users' status updates, postings and comments that refer to the candidates, and assigning positive and negative values to them, producing a daily track of their supposed ups and downs. It's called "sentiment analysis." It's the heart of the pretty charts and graphs that the two companies rolled out to tout their partnership. And it's total bunk.”
4 simple PR measurement objectives: by David Rockland in Ragan’s PR Daily
“1. Set goals before you start the project. Determine who you want to change, what should change and when this will happen... “2. Add quality to measurement of media coverage... And forget about AVEs—they’re useless. “3. Work with your client. See if your client has an ongoing brand or advertising tracking survey (most companies do). Ask them to attach several questions to such surveys that track outcomes instead of launching your own survey right away. “4. Give them what they want. If the client conducts any form of market analytics, then provide your media measurement data to the client or his analytics department in a manner that will be useful to their market analytics efforts.”
Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity | Forrester Blogs
Forrester Blogs: “The report illustrates how consumers are using social media by applying our Social Technographics® global classification system... We classify consumers into seven groups based on online activities, and consumers can fall into several different groups...”
MediaPost Publications: But Wait! The USPS Is Still Preferred For Direct Mail! 12/14/2011
Lots of stats here on attitudes toward U.S. mail.
20 Most Expensive Domain Names of 2011

Your Reading List:
Social Media

5 Apps to Help Manage Your Twitter Account
Mother Saves Herself And 17-Month-Old Son By Posting On Facebook
A Utah woman used Facebook to seek help after she and her 17-month-old son were held hostage at a residence for nearly five days, police said. Police Sgt. Jon Arnold said the woman hid in a closet with a laptop to post her plea for help on the social networking website, saying she and her son would be "dead by morning" if they were not rescued. The post prompted someone to call police, who went to the home to check on the woman's welfare.
TODAYonline l The business of friending
“They manage angry feedback on Facebook and help your brand trend (for the right reasons) on Twitter. More companies are waking up to the value of social media managers.”
8 Ways to Leverage Social Media Beyond Social Networks
The 5 most-useful social media tools last week
1. Build an infographic-style résumé in minutes with Kinzaa.com. 2. Play your Android apps on PC with BlueStacks.com. 3. Turn your pics into slideshows with SlideMyPics.com. 4. Find out what’s public about you with WhatsPublic.me. 5. Stay up to date with news and videos trending on Twitter with TrendPortal.net.
3 Actions to Improve Social Media Engagement « Radian6
“Action #1: Engage with a Purpose Action #2: Use Community Feedback Action #3: Find New Community Members”
Boost Blog Traffic With Curated Resources & Lists
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5 steps to social media measurement - Customer Analytics
Twitter Blog: #YearInReview: Who Joined Twitter in 2011?
"If you joined Twitter this year, you’re in excellent company: other new Tweeters include Nelson Mandela, Joe Biden, Plaxico Burress, Christina Aguilera, Salman Rushdie, New York Times Executive Editor Jill Abramson, and the Pope. "

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Social Science Research Blogs

sciencefriday.com - making science user-friendly
NPR’s Science Friday site has articles and videos and a wide range of fascinating science-related material, dedicated to making science user friendly.
io9. We come from the future.
If you think science news belongs right alongside news about Dr. Who and Star Wars (and of course it does), you will love this blog.
Wired Science - News for Your Neurons | Wired.com
A wide range of topics, including recently: -- Elephant problem solving -- Unknown species in your refrigerator -- Otzi the Iceman's demise -- Coldest darkest stars -- Dolphins feeding video
Brain Pickings
“Brain Pickings is a discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers, and separating the signal from the noise to bring you things you didn’t know you were interested in until you are... Brain Pickings is your LEGO treasure chest, full of pieces across art, design, science, technology, philosophy, history, politics, psychology, sociology, ecology, anthropology, you-name-itology.”
Alertbox: Jakob Nielsen's Newsletter on Web Usability
A bi-weekly column by Dr. Jakob Nielsen, principal, Nielsen Norman Group.
TED: Ideas Worth Spreading
The TED talks are short video lectures by experts on a wide range of fascinating topics. And this page is a cool interactive theme-oriented browser.
David Brooks at NYTimes.com
“...covers the intellectual, cultural and scientific findings that land on David Brooks's desk nearly everyday...”
National Affairs—Findings: A Daily Roundup of Academic Studies by Kevin Lewis
“Serious, Sublime, Surreal, and Otherwise” new research summarized. There are a great many papers here, organized by a different category each day, such as “It Could Be Worse,” “Motherhood and Apple Pie,” and “Intoxicating.” Highly recommended for research geeks.

Your Reading List:
Science & Technology

Survival's Ick Factor: Disgust's Evolutionary Role is Irresistible to Researchers
"Disgust is the Cinderella of emotions. While fear, sadness and anger, its nasty, flashy sisters, have drawn the rapt attention of psychologists, poor disgust has been hidden away in a corner, left to muck around in the ashes. No longer. Disgust is having its moment in the light as researchers find that it does more than cause that sick feeling in the stomach. It protects human beings from disease and parasites, and affects almost every aspect of human relations, from romance to politics."
Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips
The results of four studies suggest that when faced with difficult questions, people are primed to think about computers and that when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it. The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves.
The Rise of the New Groupthink -- NYTimes
“Research strongly suggests that people are more creative when they enjoy privacy and freedom from interruption.”
The Dawn of the Relationship Era in Marketing | Advertising Age
Ignore the Human Element of Marketing at Your Own Peril: Forget Product Positioning, This is the Dawn of the Relationship Era.
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When organizational crises occur, such as plane crashes or automobile recalls, public relations practitioners develop strategies for substantive action and effective communication. Now, University of Missouri researchers have found that the way in which news coverage of a crisis is framed affects the public’s emotional response toward the company involved.
Proof That The PC Is Dying: Business Insider
There is a fabulous chart in this post that shows the number of units shipped for different brands of computers over the last 35 years. Summary: PCs have leveled off, Macs still rise, and phones and pads are rising fastest.
Infographic: Population Control, Marauder Style
Matthew White’s “The Great Big Book of Horrible Things,” is an amusing (really) account of the murderous ways of despots, slave traders, blundering royals, gladiators and assorted hordes. Here is a fascinating infographic look at the sweep of human brutality presented in a timeline.
91% Of Kids Aged 2-17 Playing Video Games, Says Report | TechCrunch
“A study by NPD Group has determined that around 91% of kids aged 2-17 play games (and not just tag and such), comprising a group some 64 million children strong.”
iPad has 97.2 percent of US tablet Internet traffic | TUAW - The Unofficial Apple Weblog
“comScore has determined that the iPad now accounts for more US internet traffic than the iPhone for the first time. 46.8 percent of iOS...”
Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC]

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NH Can Be Strange

Girl, 9, Attacked By Coyote Outside Home
Family Watches Coyote Take Dog From Front Yard
1 Dog Dies, 1 Hurt After Eating Food Laced With Hooks
Ruling allows Portsmouth man's child pornography trial
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Recent Hunting Accidents -- The Union Leader
Three people were killed last fall in hunting accidents in New Hampshire and Vermont, including a Lisbon fatality earlier on the morning of opening day.
Trapped moose freed after hours in Manchester pool | New Hampshire NEWS01
“...Friday about 9:15 p.m., a moose took an accidental swim in the pool, and it took a dozen men or so to finally set the 600- to 700-pound beast free 4 1/2 hours later.”
Restaurant owner bought goods, services using customers' cards, say police | SeacoastOnline.com
NH school cancels dances over 'dirty dancing' - Boston.com
“...that last year chaperones become uncomfortable when students started "grinding," a form of dirty dancing in which people dance close together in a sexual manner.”
'Bigfoot' Sues New Hampshire: Filmmaker Jonathan Doyle Fights for Free Speech Rights
UFO Abduction Commemorated On Official NH Plaque

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