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December 19, 2011


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Mack Collier

Thank you Katie for the mention! I remember that tweet from Virginia, and John always says 'what gets measured gets manufactured'. If you track followers, you will figure out how to grow your number of followers as quickly as possible. You'll figure out that you can buy followers. You'll figure out that if you go and follow everyone that has 'I always follow back!' in their Twitter profile, that most of them will.

But there's no guarantee that any of these followers will help you either directly or indirectly realize any tangible business benefit.

Rolling up your sleeves and actually don't the work to build the strategy then find the appropriate metrics tied to the appropriate tactics, still works.

Happy Holidays!

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