The Social Media Measurement Standards Conclave took place last Monday and Tuesday in Durham, New Hampshire. To ask anyone to give up two days of his or her time these days is asking a lot. So when 12 high-level communications professionals showed up on my doorstep, I have to admit I was more than pleased. I was impressed. And I was more impressed by the work they accomplished.
(For coverage of the Conclave, see “The Durham Conclave: Our Progress on Setting Social Media Measurement Standards” and “The Social Media Measurement Standards Conclave: Photos and Attendees.”)
We hereby recognize the individual Conclave attendees with our Measurement Maven of the Month Award. They truly are Measurement Mavens. Each is a best-of-the-best expert in their own field, with drive, innovation, and brain power that has brought success to their own companies. But each was also there to represent a large organization of measurement professionals, and together they represented nearly 50,000 individual members. Most importantly, they cared enough about the entire industry and process of measurement that they’d devote two days (and probably many more in the future) to debating and establishing industry standards.
We owe them all a huge round of applause and gratitude. Here’s the list of this month’s Measurement Maven award winners, the attendees at the Social Media Measurement Standards Conclave,10/25/2011:
- Richard Bagnall: Metrica, AMEC (The International Association for the Measurement and Evaluation of Communication)
- KC Brown: Cision Global Analysts
- Mark Chaves: SAS Institute
- Brad Fay: KellerFay Group, WOMMA (Word of Mouth Marketing Association)
- John Lovett: Web Analytics Demystified, WAA (Web Analytics Association)
- Tim Marklein: WCG, CPRF (Council for Public Relations Firms), IPR (The Institute for Public Relations)
- Jennifer McClure: Thomson Reuters, SNCR (Society for New Communications Research)
- Frank Ovaitt: IPR
- Eve Stevens: AMEC, CPRF, Waggener Edstom Insight and Analytics
- John Stieger: Procter & Gamble
- Paige Wesley: IABC (International Association of Business Communicators)
- Professor Don Wright: PRSA (Public Relations Society of America)
Also, special Runner-Up status goes to Rajiv Narang of Dell, Pauline Draper-Watts of Prime Research, and Philip Sheldrake of InfluenceCrowd.com. All of whom would have attended the Conclave by phone conference if the technology had worked.
Congrats to you all. --KDP
Katie Delahaye Paine is CEO of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements.