I am a long, long time Mac user. After working as a freelance creative in the corporate world for two decades now, I’ve been in many meetings — almost all of them, in fact — where I’m the only Mac in the room. I’ve tried to stay out of the whole Mac vs. PC discussion, but have been, on very rare occasions, just slightly smug about the whole thing. Now I have to pass this along.
“People Who Use Macs At Work Are Richer And More Productive” is the title of a Business Insider article that reports on new Forrester research that shows that very productive employees are bringing Macs to work. Get this:
IT departments don't usually buy Macs, but high-level employees who can afford to bring their own computer to work are often choosing Macs. "There is a strong correlation between higher corporate average salaries and the number of Macs purchased by employees and brought to the office."
...These employees tend to be the richest and most productive. Forrester suggests that the typical Mac user fits in the segment it calls "power laptop" users, who work an average of 45 hours a week and make 44% more money. "Most of the Macs today are being freewheeled into the office by executives, top sales reps, and other workaholics."
What’s amazing is that I have managed to write this post without saying “I told you so.” Oops. --WTP
--Bill Paarlberg is editor of The Measurement Standard blog and newsletter, and of Katie Paine's new book Measure What Matters. The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.