If employees are so connected, why is it so hard to communicate with them?
Here is a book excerpt from Katie Delahaye Paine’s recent book Measure What Matters. To read more about the book, and to download more chapter excerpts, visit the Measure What Matters blog. (To order the book right now for about $18, visit Amazon.com.)
This chapter covers the following material:
Measuring What Your Employees Think
• If Employees Are So Connected, Why Is It So Hard to Communicate with Them?
• Six Steps to Measuring What Employees Think, Say, and Do as a Result of Your Internal Communications
Step 1: Understand the Environment and Where They Really Get Information
- How Are Messages Getting through to Employees, and What Are They?
- What Channels or Vehicles Do Employees Trust?
- What’s Important to Them?
- What Do They Think about the Organization Today?
Step 2: Agree on Clear, Measurable Goals
Step 3: Select a Benchmark to Compare To
Step 4 : Define the Criteria of Success
Step 5: Select Your Measurement Tools and
- Collect Data
- Message Analysis Tools
- Outcome Measurement Tools
- Use Surveys to Determine What Employees Think
Step 6 : Analyze and Take Action
- Make Changes to Improve Employee Relationships