• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

Search

Subscribe to this blog's feed

Measuring the Networked Nonprofit

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (ART) Kurdish Parwas Hussein, Moroccan Salma Rachid eliminated from Arab Idol 2.
    2. (POLITICS) Deadly clashes between protesters, militia in Benghazi, Libya.
    3. (SOCIETY) Amr Khaled hit by heatstroke.
    4. (SPORTS) Egypt knocks down Zimbabwe in 2014 World Cup qualifiers.
    5. (Only 4 subjects are reported this week.)
    This research covers June 9th – June 13th, 2013. Read more at the SocialEyez blog.

« Yes, You _Are_ Spending Too Much Time On Facebook. Me Too. | Main | Amazing Camouflage Octopus Video From Science Friday »

September 30, 2011

NYTimes: Twitter Sentiment Study Tracks When We Are : )

The New York Times included yesterday a summary of research reported in Science in which researchers:

“collected up to 400 messages from each of 2.4 million Twitter users writing in English, posted from February 2008 through January 2010... They analyzed the text of each message, using a standard computer program that associates certain words, like “awesome” and “agree,” with positive moods and others, like “annoy” and “afraid,” with negative ones...”

Read the whole article: “Twitter Study Tracks When We Are :)”

(That chart about is right out of the New York Times article.) --WTP

in Social Media, Social Media Measurement |

| | | | |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e2015435cc14d9970c

Listed below are links to weblogs that reference NYTimes: Twitter Sentiment Study Tracks When We Are : ):

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Get us every month as a free email newsletter:

  • Just type your address here and click GO
    For Email Marketing you can trust

New Every Morning at 7:30 am...

Become a Fan

Great Minds on Measurement

  • Buddha“Data will become the new soil in which our ideas will grow, and data whisperers will become the new messiahs.”
    -- Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola

The Daily Stat from Harvard Business Review

Measurement Maven Honor Roll

Recent Blog Posts on Measurement