So, you’ve been thinking maybe you spend too much time with Friends and not enough time with friends? Nielson has the numbers to prove it. Nielson's new State of the Media: The Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets. Some major points:
- Social networks and blogs dominate Americans’ time online, accounting for nearly a quarter of the total
- At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
- Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
- Nearly 40 percent of social media users access it from their mobile phone
- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
- 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
Read the entire report here: State of the Media: The Social Media Report. --WTP
“Data will become the new soil in which our ideas will grow, and data whisperers will become the new messiahs.” 
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