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Here is a list of links to posts in The Measurement Standard for the month of August, 2011:
Jonathan Rick: Social Media Case Studies, Goals, and Measurable Results
David Geddes and the IPR: Core Reading List in PR Research & Measurement
Eric Fischer’s Animated Map of Earthquake Tweets
MomsRising Is The Measurement Maven of the Month
Granola Bar Measurement: How Much More Is a 200% Increase?
David Rockland Sums Up the State of Measurement
Shine Communications Gutless On AVEs
Nonprofit Measurement, Beth Kanter, and the Nonprofit Technology Network
Another Victory in the War on AVE: Worldcom Says No to AVEs
Notecard Sentiments in Humorous Chart Form from Quiplip
It's Time to Register for the 9th Annual North American Summit on Public Relations Measurement
DigiDave: How Journalists See Each Other
The Single Answer to Every Measurement Question: Part 3, Measurement with Limited Resources
The Seven Deadly Sins of Your County (A Clever Interactive Chart)
Measure What Matters is “A tremendously good book: it’s a treasure. An absolute doozy of a read.”
Data Cake: “...and eat it, too!”
Jim Macnamara’s Measuring Up 3 Reasons Why It’s Profitable for PR to Look at Not-For-Profit
The Face of Internet Ad Measurement is Now... You via Facebook
10 PR Measurement Fortune Cookies Based on the Wisdom of Confucius
Dispatch from the War on AVE: Ogilvy PR Drops AVEs
Infographic: The History of Web and Social Analytics
Last Month: Click here to go to the July Contents Page.
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I think you need to read what he wrote again:
"What’s been somewhat disappointing is that some measurement companies are trying to get attention or competitive advantage by going around accusing other measurement companies of still using AVEs. The companies making the accusations are often those who didn’t play a key role in Barcelona or Lisbon, and have been using AVEs themselves."
If I am correct he is describing your firm.
Joe Smith |
August 19, 2011 at 03:27 PM
[Joe Smith's comment above is about this post: “David Rockland Sums Up the State of Measurement" which can be read here: http://tinyurl.com/3fsatjl ]
Thanks for your comment, Joe. I did notice that David said that. I am not sure what companies he is referring to, but it cannot include KDPaine & Partners, because:
-- Katie Paine _did_ play a key a key role in Barcelona and Lisbon.
-- And KDPaine & Partners, LLC _never has_ used AVEs.
It is true that Katie and I have argued vocally against the use of AVEs, and, yes, we have mentioned some specific companies who use AVEs. But we've been doing that for almost 20 years. And in that time we have proposed and promoted many alternatives to AVEs. Our goal has always been to do good measurement, not just get rid of bad measurement.
Joe, if you have some other reasons to believe David is referring to KDPaine & Partners, LLC, I would like to hear them.
Bill Paarlberg, Editor, The Measurement Standard
Bill Paarlberg |
August 22, 2011 at 11:15 AM
You couldn't possibly be that naive! I suggest you ask your mentor about her "expert testimony".
Joe Smith |
August 22, 2011 at 01:33 PM
I was uninformed about that particular situation. Thanks for the tip, Joe. And now that I am (at least partly) informed about it, it appears to me that:
-- It's a bigger can of worms than I want to, or am able to, dig into,
-- It appears to be a matter that was resolved in an appropriate private venue, and ought not to be aired in this blog or elsewhere in public.
Whatever the details, they do not alter the fact that Katie and I have been arguing against AVEs, and for alternative methods, for many years. Since before most PR pros thought much about measurement, and in fact since before most of our current measurement-related organizations or events even existed. We are glad that, as David pointed out, Barcelona has at last put AVEs behind us and the industry can concentrate on developing more proper techniques. --Bill
Bill Paarlberg |
August 23, 2011 at 10:50 AM
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