The Measurement Standard Contents for August 2011

Here is a list of links to posts in The Measurement Standard for the month of August, 2011:

 Jonathan Rick: Social Media Case Studies, Goals, and Measurable Results

 David Geddes and the IPR: Core Reading List in PR Research & Measurement

 Eric Fischer’s Animated Map of Earthquake Tweets

 MomsRising Is The Measurement Maven of the Month

 Granola Bar Measurement: How Much More Is a 200% Increase?

 David Rockland Sums Up the State of Measurement

 Shine Communications Gutless On AVEs

 Nonprofit Measurement, Beth Kanter, and the Nonprofit Technology Network

 Another Victory in the War on AVE: Worldcom Says No to AVEs

 Notecard Sentiments in Humorous Chart Form from Quiplip

 It's Time to Register for the 9th Annual North American Summit on Public Relations Measurement

 DigiDave: How Journalists See Each Other

 The Single Answer to Every Measurement Question: Part 3, Measurement with Limited Resources

 The Seven Deadly Sins of Your County (A Clever Interactive Chart)

 Measure What Matters is “A tremendously good book: it’s a treasure. An absolute doozy of a read.”

 Data Cake: “...and eat it, too!”

 Jim Macnamara’s Measuring Up
 3 Reasons Why It’s Profitable for PR to Look at Not-For-Profit

 The Face of Internet Ad Measurement is Now... You via Facebook

 10 PR Measurement Fortune Cookies Based on the Wisdom of Confucius

 Dispatch from the War on AVE: Ogilvy PR Drops AVEs

 Infographic: The History of Web and Social Analytics

Last Month: Click here to go to the July Contents Page.

 

Comments

[Joe Smith]

I think you need to read what he wrote again:

"What’s been somewhat disappointing is that some measurement companies are trying to get attention or competitive advantage by going around accusing other measurement companies of still using AVEs. The companies making the accusations are often those who didn’t play a key role in Barcelona or Lisbon, and have been using AVEs themselves."

If I am correct he is describing your firm.

[Bill Paarlberg]

[Joe Smith's comment above is about this post: “David Rockland Sums Up the State of Measurement" which can be read here: http://tinyurl.com/3fsatjl ]

Thanks for your comment, Joe. I did notice that David said that. I am not sure what companies he is referring to, but it cannot include KDPaine & Partners, because:

-- Katie Paine _did_ play a key a key role in Barcelona and Lisbon.

-- And KDPaine & Partners, LLC _never has_ used AVEs.

It is true that Katie and I have argued vocally against the use of AVEs, and, yes, we have mentioned some specific companies who use AVEs. But we've been doing that for almost 20 years. And in that time we have proposed and promoted many alternatives to AVEs. Our goal has always been to do good measurement, not just get rid of bad measurement.

Joe, if you have some other reasons to believe David is referring to KDPaine & Partners, LLC, I would like to hear them.

Bill Paarlberg, Editor, The Measurement Standard

[Joe Smith]

You couldn't possibly be that naive! I suggest you ask your mentor about her "expert testimony".

[Bill Paarlberg]

I was uninformed about that particular situation. Thanks for the tip, Joe. And now that I am (at least partly) informed about it, it appears to me that:

-- It's a bigger can of worms than I want to, or am able to, dig into,

-- It appears to be a matter that was resolved in an appropriate private venue, and ought not to be aired in this blog or elsewhere in public.

Whatever the details, they do not alter the fact that Katie and I have been arguing against AVEs, and for alternative methods, for many years. Since before most PR pros thought much about measurement, and in fact since before most of our current measurement-related organizations or events even existed. We are glad that, as David pointed out, Barcelona has at last put AVEs behind us and the industry can concentrate on developing more proper techniques. --Bill