I have attended all eight of these Summits so far, and can tell you they are lots of fun and you’ll get as much measurement information and networking as you can handle. This event is the grandmother of all measurement conferences, and it is the place to be:
- to hear about how companies are doing outstanding measurement,
- to meet most everyone who is anyone in measurement, and
- to learn to do measurement yourself.
The North American Summit on PR Measurement is put on by IPR and PRSA, and here is what they say about it:
Since it began in 2003, the North American Summit on Public Relations Measurement has enjoyed an international reputation for being one of the world’s leading annual conferences about research, measurement and evaluation in communications and public relations.
Each year this event features a number of unique, hands-on pre-conference workshops along with a day and a half of superb program sessions focusing on how measurement is being used effectively throughout the communications industry. This measurement summit is also noted for having several superb networking events where attendees have opportunities to exchange insights with international experts...
-- Bill Paarlberg is the editor of The Measurement Standard and of Katie Paine's new book on public relations measurement and social media measurement Measure What Matters.