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August 24, 2011

Granola Bar Measurement: How Much More Is a 200% Increase?

deliciousmetro 373x500 The scale of deliciousness is a veritable feastIs measurement going mainstream? Has anyone else noticed that justifying oneself with facts and figures is becoming more and more common lately? You can hardly read an article nowadays without a intro paragraph of justification stats. In fact, recent figures show that 87% of all magazine articles begin with— (ha ha.)

But seriously. To the right is an intriguingly measurement-challenged ad image from Paul Smith at BitterWallet blog: If an increase of 100% would be one more bar, then an increase of 200% would be two more bars. So that would make a total of three bars, right?

A whole 'nother box of granola is the concept of “deliciousness.” Hard to believe that deliciousness (whatever it is) could be a linear -- or even monotonic -- function of quantity.  See the comments at BitterWallet for more. --WTP

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--Bill Paarlberg is editor of  The Measurement Standard blog and newsletter, and of Katie Paine's new book Measure What Matters. The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.

in Measurement Humor, Statistics & Mathematics |

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  • Buddha“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
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