Is measurement going mainstream? Has anyone else noticed that justifying oneself with facts and figures is becoming more and more common lately? You can hardly read an article nowadays without a intro paragraph of justification stats. In fact, recent figures show that 87% of all magazine articles begin with— (ha ha.)
But seriously. To the right is an intriguingly measurement-challenged ad image from Paul Smith at BitterWallet blog: If an increase of 100% would be one more bar, then an increase of 200% would be two more bars. So that would make a total of three bars, right?
A whole 'nother box of granola is the concept of “deliciousness.” Hard to believe that deliciousness (whatever it is) could be a linear -- or even monotonic -- function of quantity. See the comments at BitterWallet for more. --WTP
--Bill Paarlberg is editor of The Measurement Standard blog and newsletter, and of Katie Paine's new book Measure What Matters. The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.